Toys
01
Yoozy Duck Pop-up Cards for Early Visual Development
A children’s product design project that transforms traditional newborn flash cards into a more interactive, low-cost, and visually engaging pop-up learning experience.
Consumer Electronics
01
COBY Headphone Packaging
A consumer electronics packaging project for COBY headphones and earbuds. The design builds a consistent visual system across different product formats, combining clear product imagery, structured feature information, and production-ready dielines. Rhythmic line patterns inspired by music and sound waves are used as background elements, creating a sense of movement while keeping the packaging clean and retail-ready.
Beauty & Personal Care
01
2B Beautiful
For 2B Beautiful’s anti-aging skincare line, I developed a packaging identity that balances heritage and shelf impact. Embroidery-inspired patterns reference the brand’s Western European origin, while bright accent colors create a younger, more recognizable visual system across bottles and boxes.
02
Chinese Opera Makeup Gift Set Packaging
Inspired by the musical figure illustrations from Chengdu Museum, this packaging concept reimagines cosmetic products as instruments held in the characters’ hands. The design combines traditional opera aesthetics with a contemporary gift set structure, turning makeup into a more cultural and playful beauty experience.
Food & Beverage
01
SHOO LONG KAN Hot Pot Base Gift Set Packaging
A hot pot base gift set designed for young generations. Using a modular packaging system, the project reimagines traditional Sichuan hot pot culture through colorful graphics, flexible product combinations, and a more playful gifting experience.
