Hands
On Fun
My Role
Toy Designer
I led the end-to-end design and packaging design of Yoozy Duck “Hands-On Fun,” an interactive paper playbook for young children. I explored how paper engineering could turn reading into active play. From research and prototyping to material selection and production, I also established our team’s design process for future playbook projects.
3.01m+
Sales
7.3ROI
USER CENTERED DESIGN
Key Insight 1
The most valuable target users are M2 and A1
M2 users are easy to influence through content and less price-sensitive. A1 users actively research products and align well with Yoozy Duck’s value, making both groups key targets.
Key Insight 2
Cognitive development is a key focus for 1–2 year olds
For 1–2 year olds, parents focus on language, routines, self-care, attention span, and age-fit learning. Interactive books work well because they match toddlers’ hand movements and connect learning with daily life.
surveys: based on 500+ Samples
Why do they need cognitive education?
10+ interviews
Are there any theme that can trigger user resonance?
8+ books usability study
Is there any unsatisfied needs in cognitive education?
secondary research
What we can learn from experts?
SPECIFIY
IDEATION
Research on Mealtime scenarios
PTS Research of different Pop-Up mechanisms in the market
Cut & Separate
Cut food into pieces, developing control with tools.
Grab & Share
Pick up and flip pieces, encouraging sharing awareness.
Peel
Peel the fruit, helping sequence understanding.
Assemble
Layer pieces to build food, developing spatial awareness.
Pull & Use Tool
Hook and pull with a fork, strengthening coordination skills.
More Pretend Play
Children preferred using a detachable knife, making the play feel more realistic and immersive.
Material Upgrade
Need to upgrade to thicker paper to reduced tearing, and softer PVC to improve safety.
Positive Feedback
Comfortable size for toddlers to hold. Kids loved the steak-cutting page. The noodle ending felt surprising and fun.
Material Selection
• 300g tear-resistant paper
• Rounded edges for safety
• Softer PVC on Page 2
Printing & Finish
• Soy-based non-toxic ink
• Waterproof laminated finish
• CMYK print calibration
Technical Drawings
• Broke pop-ups into parts
• Created die-cut layouts
• Developed fold structures
• Defined assembly specifications
• Documented production details
Cost Analysis
• Balance durability and cost
• Optimize structures for production
• Evaluate supplier and assembly costs
Get Ready For Social Media & Online Shopping
We created promotional materials, packaging visuals, and social-media-friendly content to communicate the value of hands-on learning through play.
CUSTOMER REVIEWS
